The restaurant chain has its own YouTube channel, on which it posts some of the best commercial advertisements I have ever seen. Two videos in particular stood out to me, and they both promote essentially the same idea--that we need to start "cultivat[ing] a better world" by breaking away from the factory farming industry.
The above video is called "The Scarecrow". One thing this video really captures is the factory farm industry's push to make the consumer believe the food they produce is "all natural" or raised by Old McDonald or something. Essentially, this commercial (without words, which I like) shows that their marketing is, pardon my French, a big crock of shit.
This one is called "Back to the Start" and seems to me to have a more simplistic approach than the former advertisement. Regardless, their point is made clear--that it is always better to farm naturally.
As anyone who has been to Chipotle knows, the company prides itself on its commitment to ethical and antibiotic-free foods. We can only hope that other restaurants follow in Chipotle's footsteps and jump on-board with this ideology. Yet even if they don't, I think these advertisements stay with the viewer for quite a while, and show that even on an individual basis, like the scarecrow, we can take our own steps to "Cultivate a Better World."